线下 xiànxià offline
offline; below the line
How to remember 线下: 线 line + 下 down = offline.
Characters
How it is used
- Attributive word for "offline" or "in person", the mirror of 线上 (xiànshàng, online).
- 线下活动 (xiànxià huódòng) - an in-person/offline event, common in marketing and tech contexts.
- Used to contrast a physical, real-world channel with an internet one, e.g. 线下门店 vs 线上商城.
- Sounds businesslike; in casual speech people more often just say 见面 or 去店里 for meeting in person.