品牌 pǐnpái brand name
brand name; trademark
How to remember 品牌: 品 article + 牌 card = brand name.
Characters
How it is used
- A brand (name/trademark) in general - 知名品牌 (zhīmíng pǐnpái) a well-known brand; 品牌形象 (pǐnpái xíngxiàng) brand image.
- Neutral marketing term for any brand. Contrast 名牌 (míngpái), which specifically means a famous/luxury label.
- Common: 打造品牌 (dǎzào pǐnpái) build a brand; 国产品牌 (guóchǎn pǐnpái) domestic brand.