打造 dǎzào to forge (metal)
to forge (metal); (figuratively) to create; to build; to develop
How to remember 打造: 打 hit + 造 to build = to forge (metal).
Characters
How it is used
- To build / create / forge (a brand, team, product, image): 打造品牌 (dǎzào pǐnpái) to build a brand, 精心打造 (carefully crafted).
- A marketing buzzword; from literal forging of metal to figurative 'building up' anything.
- Compare 塑造 (sùzào, mold a character/image); 打造 leans toward building tangible things, teams, and brands.