形象 xíngxiàng image
image; form; figure; visualization; vivid
How to remember 形象: 形 form + 象 elephant = image.
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How it is used
- Two jobs: (1) noun 'image/impression' of a person or brand - 树立良好形象 (shùlì liánghǎo xíngxiàng) build a good image; (2) adjective 'vivid, concrete' - 讲得很形象 (jiǎng de hěn xíngxiàng) explained it vividly.
- As 'image' it's about public perception/persona, not a photo (that's 照片) or a mental picture (想象).
- The adjective sense often pairs with 生动 (shēngdòng): 形象生动 vivid and lifelike.