助力 zhùlì to help
to help; to aid; assistance
How to remember 助力: 助 to help + 力 power = to help.
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How it is used
- To give a boost/lend impetus - 科技助力发展 (kējì zhùlì fāzhǎn) technology powers development.
- Trendy in media/marketing; both verb (助力…) and noun (提供助力 provide a boost).
- Positive, slightly promotional flavor; more than plain 帮助, it implies propelling something forward.