倡议 chàngyì to suggest
to suggest; to initiate; proposal; initiative
How to remember 倡议: 倡 guide + 议 consult = to suggest.
Characters
How it is used
- To propose an initiative; also the proposal itself - 发出倡议 (fāchū chàngyì) to issue an initiative; 联合倡议 (joint proposal).
- Both verb and noun. As a noun it's a formal call to collective action (倡议书, a written appeal/manifesto).
- vs 建议 (jiànyì, suggestion, everyday) - 倡议 is grander, a public call for others to join a cause.