倡 chàng guide
guide; leader
How to remember 倡: 亻 person + 昌 prosperous = guide. One person made the sleepy village prosperous with a tea shop, and now the young farmers follow her as their guide.
Component breakdown
倡 = 亻 person + 昌 prosperous
- 亻 person
- 昌 prosperous
One person made the sleepy village prosperous with a tea shop, and now the young farmers follow her as their guide.
How it is used
- Bound character, formal register, appears almost only in 提倡 tíchàng "to advocate/promote" (政府提倡节约用水 - "the government advocates saving water"), 倡导 chàngdǎo "to advocate, champion (a cause)", and 倡议 chàngyì "to propose/an initiative".
- It never stands alone as a verb in modern speech; treat it as "advocate" only inside these three words.
- Typical of government and news language, not casual conversation.