进军 jìnjūn to march
(military) to march; to advance; (figuratively) to enter and compete in a new market, field, region or arena
How to remember 进军: 进 enter + 军 army = to march.
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How it is used
- To march / advance militarily - and, figuratively, to enter and compete in a new arena - 进军国际市场 (jìnjūn guójì shìchǎng) to break into the international market.
- The figurative business/sports sense is now dominant (进军好莱坞 make inroads into Hollywood).
- Vivid metaphor of an army on the move; more forceful and ambitious than 进入 (jìnrù, simply to enter).