赞助 zànzhù to support
to support; to assist; to sponsor
How to remember 赞助: 赞 to help + 助 to help = to support.
Characters
How it is used
- To sponsor - provide funds/support, often for publicity - 赞助商 (zànzhùshāng) a sponsor; 赞助比赛 (zànzhù bǐsài) to sponsor an event.
- Commercial register: companies back events/teams in exchange for exposure.
- Contrast 资助 (zīzhù, financial aid/patronage without the marketing angle).