诚信 chéngxìn honesty
honesty; trustworthiness; good faith
How to remember 诚信: 诚 honest + 信 letter = honesty.
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How it is used
- Integrity / honesty and good faith - 讲诚信 (jiǎng chéngxìn) to act in good faith.
- A valued moral quality in business and society: 诚信经营 (chéngxìn jīngyíng) honest business practice, 失信 losing credit.
- Broader than just not lying - it's trustworthiness and keeping one's word.