诉求 sùqiú to demand
to demand; to call for; to petition; demand; wish; request; to promote one's brand; to appeal to (consumers); (marketing) message; pitch
How to remember 诉求: 诉 tell + 求 request = to demand.
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How it is used
- A demand or appeal - what a party is asking for - 合理诉求 (hélǐ sùqiú) a reasonable demand; 群众的诉求 (qúnzhòng de sùqiú) the public's demands.
- Formal, common in social/political and marketing contexts (a brand's 诉求 is its pitch/message to consumers).
- Contrast 要求 (yāoqiú, a plain request/requirement): 诉求 implies an underlying appeal or grievance being voiced.