营销 yíngxiāo marketing
How to remember 营销: 营 camp + 销 to fuse = marketing.
Characters
How it is used
- The standard business word for marketing - 网络营销 (wǎngluò yíngxiāo) online marketing; 营销策略 (yíngxiāo cèlüè) marketing strategy.
- Distinct from 销售 (xiāoshòu, sales/selling): 营销 is the whole strategy of promoting and moving a product; 销售 is the act of selling itself.
- Neutral commercial register, extremely common in ads and corporate talk.
Example sentences
- 他是营销部的负责人。 Tā shì yíngxiāobù de fùzérén.He's the manager of the marketing department.