策略 cèlüè strategy
strategy; tactics; crafty; adroit
How to remember 策略: 策 to urge + 略 approximate = strategy.
Characters
How it is used
- Strategy / tactics - 营销策略 (yíngxiāo cèlüè) marketing strategy, 改变策略 (gǎibiàn cèlüè) change tactics.
- The concrete approach/method for achieving a goal; near 战略 (zhànlüè, grand strategy) but 策略 is more tactical and flexible. Also adj. 'shrewd'.
- Business, politics, and game-planning register.
Example sentences
- 希望不是一种策略。 Xīwàng búshì yīzhǒng cèlüè.Hope is not a strategy.