策划 cèhuà to plot
to plot; to scheme; to bring about; to engineer; planning; producer; planner
How to remember 策划: 策 to urge + 划 to row or paddle a boat = to plot.
Characters
How it is used
- To plan and orchestrate (an event/campaign) - 策划一场活动 (cèhuà yī chǎng huódòng) plan an event.
- Emphasizes creative masterminding behind the scenes; also negatively 'to plot/scheme'. The role is 策划 (planner/producer).
- Media, marketing, and (in the plotting sense) crime register.