炒作 chǎozuò to hype
to hype; to promote (in the media)
How to remember 炒作: 炒 to boil + 作 do = to hype.
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How it is used
- 'To hype, sensationalize' - 媒体炒作 (méitǐ chǎozuò) media hype.
- Negative: artificially whipping up attention for publicity or profit.
- 商业炒作 (shāngyè chǎozuò) commercial hype; distinct from genuine 宣传 (promotion).