宣传 xuānchuán to disseminate
to disseminate; to give publicity to; propaganda
How to remember 宣传: 宣 to proclaim + 传 to pass on = to disseminate.
Characters
How it is used
- To publicize or spread information, or as a noun, publicity/propaganda: 宣传活动 (xuānchuán huódòng) - a publicity campaign. Unlike English 'propaganda,' 宣传 is usually neutral in Chinese - a poster for a school event or a product is 宣传海报, no negative connotation implied unless context makes it political.
Example sentences
- 我们在电视上宣传我们的产品。 Wǒmen zài diànshì shàng xuānchuán wǒmen de chǎnpǐn.We advertise our products on TV.