标识 biāoshí sign
sign; mark; symbol; logo; to symbolize; to indicate; to mark
How to remember 标识: 标 mark + 识 recognize = sign.
Characters
How it is used
- 'Logo, sign, marker' - 品牌标识 (pǐnpái biāoshí) brand logo; 安全标识 safety signs.
- Note 识 read shí here. Often the visual identifier/symbol of a brand or place.
- Overlaps with 标记 but 标识 leans toward identifying logos/signage; also written/read biāozhì.