定向 dìngxiàng to orientate
to orientate; directional; directed; orienteering
How to remember 定向: 定 decide + 向 towards = to orientate.
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How it is used
- Directed toward a fixed target or purpose - 定向招生 (dìngxiàng zhāoshēng) targeted/quota enrollment; 定向培养 training for a designated employer.
- Common in education and recruitment (students bound to a specific region or unit), and in tech: 定向广告 targeted ads.
- Also the sport 定向越野 (orienteering). Core idea: aimed at a predetermined direction/recipient, not open to all.