嘉年华 jiāniánhuá carnival
(loanword) carnival
How to remember 嘉年华: 嘉 excellent + 年 year + 华 flowery = carnival.
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How it is used
- A carnival / festival event (loanword from 'carnival') - 购物嘉年华 (gòuwù jiāniánhuá) a shopping carnival; 电竞嘉年华 (diànjìng jiāniánhuá) an esports fest.
- A trendy, promotional word for a large festive event, common in marketing.