商家 shāngjiā merchant
merchant; business; enterprise
How to remember 商家: 商 trade + 家 home = merchant.
Characters
How it is used
- A merchant / business / vendor (as an entity) - 商家促销 (shāngjiā cùxiāo) merchants run promotions; 入驻商家 (rùzhù shāngjiā) vendors on a platform.
- Refers to the shop/company as a seller, especially versus consumers (商家 vs 消费者). Contrast 商人 (shāngrén), which is an individual person.
- Common in e-commerce and consumer-rights talk.