促销 cùxiāo to promote sales
How to remember 促销: 促 to urge + 销 to fuse = to promote sales.
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How it is used
- Sales promotion - 促销活动 (cùxiāo huódòng) a promotional campaign; 打折促销 (dǎzhé cùxiāo) discount promotion.
- Marketing register: measures to spur buying, e.g. discounts, gifts, bundles.
- Distinguish from 销售 (xiāoshòu, selling/sales in general) - 促销 is specifically the push to increase sales.