口碑 kǒubēi public praise
public praise; public reputation; commonly held opinions; current idiom
How to remember 口碑: 口 mouth (Kangxi radical 30) + 碑 stone tablet = public praise.
Characters
How it is used
- 'Public reputation / word-of-mouth' - 口碑很好 (kǒubēi hěn hǎo) well-regarded by word of mouth, 口碑营销 word-of-mouth marketing.
- Literally 'a monument of mouths' - the reputation something earns through what people say about it. Increasingly important in the age of online reviews.