口号 kǒuhào slogan
slogan; catchphrase
How to remember 口号: 口 mouth (Kangxi radical 30) + 号 date = slogan.
Characters
How it is used
- A short rallying phrase shouted or put on banners - 喊口号 (hǎn kǒuhào) to chant slogans.
- Often carries a whiff of empty talk: 空喊口号 (kōng hǎn kǒuhào) hollow sloganeering, all words no action.
- Not a commercial tagline (that's 广告语/标语) - 口号 is political/rally register.