代言 dàiyán to be a spokesperson
to be a spokesperson; to be an ambassador (for a brand); to endorse
How to remember 代言: 代 era + 言 words = to be a spokesperson.
Characters
How it is used
- To endorse / be a spokesperson for a brand - 这位明星为运动品牌代言 (zhè wèi míngxīng wèi yùndòng pǐnpái dàiyán) this star endorses a sports brand.
- Frame: 为/给 X 代言. 代言人 (dàiyánrén) is the endorser/spokesperson.
- By extension, to speak on behalf of a group's interests. Contrast 推销 (tuīxiāo, to actively sell); 代言 is lending your image/voice, not doing the selling.