零售 língshòu to retail
to retail; to sell individually or in small quantities
How to remember 零售: 零 zero + 售 sell = to retail.
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How it is used
- Retail - selling in small quantities to end consumers - 零售价 (língshòu jià) retail price.
- Opposite of 批发 (pīfā, wholesale); the standard commercial pair. Pairs with 零售商 (retailer), 零售店 - 批发市场 (pīfā shìchǎng) a wholesale market.
- A fixed term in business/economics; 零 here means selling in small pieces, not zero.