质朴 zhìpǔ simple
simple; plain; unadorned; unaffected; unsophisticated; rustic; earthy
How to remember 质朴: 质 essence + 朴 plain = simple.
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How it is used
- Plain, simple and unaffected - 质朴的语言 (zhìpǔ de yǔyán) plain, unadorned language; 民风质朴 (mínfēng zhìpǔ) simple, honest local ways.
- Positive: describes people, style, or ways of life that are genuine and without pretension.
- Near 朴素 (pǔsù, plain/frugal); 质朴 leans more toward sincere, earthy simplicity of character or style.