虚假 xūjiǎ false
false; phony; sham
How to remember 虚假: 虚 false + 假 fake = false.
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How it is used
- Describes false, phony information or appearances - 虚假广告 (xūjiǎ guǎnggào) false advertising; 虚假信息 (xūjiǎ xìnxī) fake information.
- Applies to things (ads, data, promises), whereas 虚伪 (xūwěi) applies to people's insincerity.
- Negative, common in consumer-protection and media contexts.