老字号 lǎozìhao shop, firm, or brand of merchandise with a long-established reputation
How to remember 老字号: 老 old + 字 character + 号 date = shop, firm, or brand of merchandise with a long-established reputation.
Characters
How it is used
- A long-established, time-honored brand or shop - 百年老字号 (bǎinián lǎozìhao) a century-old famous brand.
- Carries prestige of tradition and trusted quality; think heritage restaurants and stores with generations of reputation.
- Positive, cultural register; note 号 neutral tone here (lǎozìhao).