美学 měixué aesthetics
How to remember 美学: 美 beautiful + 学 learn = aesthetics.
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How it is used
- 'Aesthetics', the discipline or a sense of style - 东方美学 (dōngfāng měixué) Eastern aesthetics; 美学价值 (měixué jiàzhí) aesthetic value.
- Academic/design term for the study or principles of beauty, not personal taste (审美 shěnměi, one's aesthetic sense).
- Formal register, common in art, philosophy, and design.