纯朴 chúnpǔ simple and honest; unaffected
How to remember 纯朴: 纯 pure + 朴 plain = simple and honest; unaffected.
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How it is used
- Simple and unaffected, of people/character - 民风纯朴 (mínfēng chúnpǔ) simple, honest local ways; 纯朴的乡民 unspoiled villagers.
- Warmly positive: guileless, natural, untainted by artifice; a variant of 淳朴.
- Often describes rural folk and their honest simplicity.