登场 dēngchǎng to go on stage
to go on stage; figuratively to appear on the scene; used in advertising to mean new product
How to remember 登场: 登 rise + 场 measure word for games and performances = to go on stage.
Characters
How it is used
- To come on stage / make one's appearance - 新产品闪亮登场 (xīn chǎnpǐn shǎnliàng dēngchǎng) the new product makes its dazzling debut.
- From theater but widely figurative: a person, product, or trend arriving on the scene, often in ads.
- Also 粉墨登场 (fěnmò dēngchǎng) = to make a (sometimes mocking) grand entrance; contrast 退场 (to exit).