独家 dújiā exclusive
How to remember 独家: 独 alone + 家 home = exclusive.
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How it is used
- Exclusive to one company or outlet - 独家报道 (dújiā bàodào) an exclusive report; 独家代理 (dújiā dàilǐ) sole agent.
- An attributive noun-modifier, not a standalone adjective: say 独家新闻 (dújiā xīnwén, exclusive scoop), not 这很独家.
- Core of media and business jargon: 独家专访 (exclusive interview), 独家销售 (exclusive sales rights).