激励 jīlì to encourage
to encourage; to urge; motivation; incentive
How to remember 激励: 激 excite + 励 encourage = to encourage.
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How it is used
- To motivate/inspire/incentivize - 激励员工 (jīlì yuángōng) motivate employees, 激励机制 (jīlì jīzhì) incentive system.
- About spurring people to greater effort through encouragement/rewards; both verb and noun (incentive).
- Contrast 鼓励 (gǔlì, encourage, gentler/everyday); 激励 is stronger, often systematic motivation/incentives.