淳朴 chúnpǔ simple and honest
simple and honest; unsophisticated; guileless
How to remember 淳朴: 淳 simple + 朴 plain = simple and honest.
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How it is used
- Describes people/customs as simple, honest, and unaffected - 民风淳朴 (mínfēng chúnpǔ) the local folk are simple and honest.
- Warmly positive; praises rural or old-fashioned sincerity free of guile.
- Contrast 世故 (shìgù, worldly/sophisticated in a jaded way); 淳朴 is the innocent, genuine opposite.