流量 liúliàng flow rate
flow rate; throughput of passengers; volume of traffic; (hydrology) discharge; data traffic; network traffic; website traffic; mobile data
How to remember 流量: 流 flow + 量 measure = flow rate.
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How it is used
- Flow volume/rate; also (modern) data/web traffic - 手机流量 (shǒujī liúliàng) mobile data, 网站流量 (wǎngzhàn liúliàng) website traffic, 流量明星 (liúliàng míngxīng) a 'traffic' (click-magnet) celebrity.
- Originally a flow-rate measure (water, passengers); now overwhelmingly means internet data traffic and online popularity.
- The 流量明星 sense (star valued for online buzz) is a big pop-culture term.