标榜 biāobǎng to flaunt
to flaunt; to advertise; to parade; boost; excessive praise
How to remember 标榜: 标 mark + 榜 placard = to flaunt.
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How it is used
- 'To flaunt, tout, parade (as)' - 标榜自己清高 (biāobǎng zìjǐ qīnggāo) to tout oneself as morally lofty.
- Negative: implies self-promotion or claiming a label one may not deserve.
- 以…相标榜 (yǐ…xiāng biāobǎng) to advertise oneself as something.