推广 tuīguǎng to extend
to extend; to spread; to popularize; generalization; promotion (of a product etc)
How to remember 推广: 推 push + 广 broad = to extend.
Characters
How it is used
- To promote / popularize / roll out widely - 推广新产品 (tuīguǎng xīn chǎnpǐn) promote a new product; 推广普通话 promote Mandarin.
- Spreading something to wider adoption (a product, method, technology, language). 广 = broad.
- Distinguish from 推荐 (tuījiàn, to recommend to a person) - 推广 is broad dissemination; 推荐 is a personal endorsement.