招揽 zhāolǎn to attract (customers)
to attract (customers); to drum up (trade)
How to remember 招揽: 招 to summon + 揽 to grasp = to attract (customers).
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How it is used
- To solicit / drum up custom - 招揽顾客 (zhāolǎn gùkè) tout for customers, 招揽生意 drum up business.
- Actively soliciting trade or clients.