招商 zhāoshāng to seek investment or funding
to seek investment or funding; investment promotion
How to remember 招商: 招 to summon + 商 trade = to seek investment or funding.
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How it is used
- To attract investment - 招商引资 (zhāoshāng yǐnzī) attract investment and capital.
- A government/business term for courting investors, often for a region or development zone.