扑面而来 pūmiàn’érlái literally something hits one in the face
literally something hits one in the face; directly in one's face; something assaults the senses; blatant (advertising); eye-catching; (a smell) assaults the nostrils
How to remember 扑面而来: 扑 to attack + 面 face + 而 and yet + 来 come = literally something hits one in the face.
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How it is used
- Idiom: something rushes right at your face / hits you head-on - 一股热气扑面而来 (yī gǔ rèqì pūmiàn'érlái) a blast of hot air hit me in the face.
- Vivid and sensory: used for smells, heat, wind, crowds, or a strong atmosphere assaulting you; can also mean a vibe 'washes over' you: 青春气息扑面而来 (qīngchūn qìxī pūmiàn'érlái) a youthful air rushes at you.
- Descriptive/literary register.