弘扬 hóngyáng to enhance
to enhance; to promote; to enrich
How to remember 弘扬: 弘 to enlarge + 扬 make known = to enhance.
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How it is used
- To promote and carry forward something valued - 弘扬传统文化 (hóngyáng chuántǒng wénhuà) to promote traditional culture; 弘扬正能量 (hóngyáng zhèngnéngliàng) to spread positive energy.
- Formal, elevated register reserved for lofty things: culture, virtues, spirit, values - you wouldn't 弘扬 a product.
- Pairs habitually with 精神 (jīngshén), 文化 (wénhuà), 传统 (chuántǒng).