宣扬 xuānyáng to publicize
to publicize; to advertise; to spread far and wide
How to remember 宣扬: 宣 to proclaim + 扬 make known = to publicize.
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How it is used
- To publicize and spread widely, promoting an idea or reputation - 宣扬传统美德 (xuānyáng chuántǒng měidé) to promote traditional virtues.
- Can be positive (spread good values) or negative (宣扬暴力 glorify violence); tone depends on the object.
- Broader spreading than 宣布 (announce a fact once); 宣扬 means actively championing/broadcasting a message.