定位 dìngwèi to orientate
to orientate; to position; to categorize (as); to characterize (as); positioning; position; niche
How to remember 定位: 定 decide + 位 position = to orientate.
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How it is used
- Two senses: to locate/position (GPS) - 卫星定位 (wèixīng dìngwèi) satellite positioning; and to position/categorize strategically - 市场定位 (shìchǎng dìngwèi) market positioning.
- The 'positioning' sense is big in marketing and self-image: 产品定位 (product niche), 定位准确 (well-positioned).
- Also 'to characterize as': 把自己定位为… (to see oneself as…).