号召 hàozhào to call
to call; to appeal
How to remember 号召: 号 date + 召 summon = to call.
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How it is used
- To call on / rally the public to do something, top-down from a leader or organization - 号召大家节约用水 (hàozhào dàjiā jiéyuē yòngshuǐ) call on everyone to save water.
- As a noun: 响应号召 (xiǎngyìng hàozhào) respond to the call.
- Contrast 呼吁 (hūyù, appeal), which can come from anyone, peer-to-peer; 号召 implies authority.