单纯 dānchún simple
simple; pure; unsophisticated; merely; purely
How to remember 单纯: 单 single + 纯 pure = simple.
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How it is used
- Two senses: (1) simple/pure-hearted, naive - 想法单纯 (xiǎngfa dānchún) a simple, innocent outlook; (2) purely/merely - 单纯追求利润 (dānchún zhuīqiú lìrùn) pursue profit alone.
- The 'naive/uncomplicated in character' sense can be a gentle compliment or mild criticism depending on context.
- Contrast 简单 (jiǎndān), which is 'simple/easy' about things and tasks; 单纯 leans toward purity of mind or 'solely'.