创意 chuàngyì creative
creative; creativity
How to remember 创意: 创 to establish + 意 idea = creative.
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How it is used
- A creative idea, or creativity - 很有创意 (hěn yǒu chuàngyì) very creative/original; 创意十足 (chuàngyì shízú) bursting with creativity.
- Refers to the novel idea itself (广告创意 an ad concept), distinct from 创造 (chuàngzào, to create) and 创新 (chuàngxīn, innovation as a process).
- Common in design, advertising, and marketing.