主观 zhǔguān subjective
How to remember 主观: 主 lord + 观 observe = subjective.
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How it is used
- Direct opposite of 客观 (kèguān, objective) - 主观看法 (subjective view) vs 客观事实 (objective fact).
- Common in academic and everyday argument contexts: 太主观了 - that's too subjective/biased, 主观原因 - a personal/subjective reason, as opposed to external circumstances.