主打 zhǔdǎ principal
principal; main; flagship (product); title (track); to specialize in; to take as one's priority; to primarily focus on
How to remember 主打: 主 lord + 打 hit = principal.
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How it is used
- Attributive 'flagship / lead' - 主打产品 (zhǔdǎ chǎnpǐn) flagship product, 主打歌 (zhǔdǎ gē) the lead single of an album.
- Increasingly used as a trendy verb 'to feature / go all-in on': 这家店主打川菜 (zhè jiā diàn zhǔdǎ chuāncài) this restaurant specializes in Sichuan food.
- Marketing/spoken register; signals the one thing that is pushed hardest.