炒作 chǎozuò to hype
to hype; to promote (in the media)
怎么记住“炒作”: 炒 to boil + 作 do = to hype.
汉字
用法
- 'To hype, sensationalize' - 媒体炒作 (méitǐ chǎozuò) media hype.
- Negative: artificially whipping up attention for publicity or profit.
- 商业炒作 (shāngyè chǎozuò) commercial hype; distinct from genuine 宣传 (promotion).